May, 2005

Review of WinWriters

For the April meeting, I provided a summary of the Winwriter's conference, which was held in Las Vegas, NV March 20-23. Winwriters is a commercial conference that focuses on user assistance.

 

Here are some of the things I learned (note this is a somewhat random compilation of ideas, but perhaps some of them will pique your interest):

Trends

The following trends appeared during the conference and were discussed by the resident pundits during a trends panel discussion:

  • Streaming Development Model: More and more software companies are moving toward continuous release and pushing updates to customers using a subscription pricing model. This shift has huge implications for technical communication processes.
  • Embedded help/improved UI: Users are becoming ever more sophisticated, and software applications are maturing. The real differentiator is ease of use, rather than additional functionality. (Think about it-for e.g., most accounting software does the same thing, Intuit usually wins out because it is infinitely more user friendly than other similar products.) Instead of developing traditional documentation, technical communicators will participate in UI design and development, usability and other areas.
  • Multilingual support standard: International customers are becoming more demanding for seeing products in the local language. To compete in a global marketplace, applications must support multiple languages, particularly for applications in highly regulated industries. English is not the native language for most people using the Web and for many of the people using your product. Technical communicators need to design and develop content with this in mind.
  • eLearning on the rise: Some pundits are predicting that face-to-face corporate training will be eliminated in favor of elearning. This has implications in content management, structured documentation development, and so on.
  • Users' base competency on the rise: As users become more sophisticated, their information needs change. We need to re-evaluate how to best reach these audiences.
  • Structured Doc: Structured documentation enables you to truly single source. Instead of writing a whole manual or set of online help topics, technical communicators will be writing content modules that will be repurposed in many ways and contexts. This shift completely changes the way we work. Editorial processes and change management become increasingly important.
  • Database-driven content: Content retrieval based on individual user needs will become the norm. To accomplish this, content modules will be stored in databases instead of books or help, and will be served up as the user queries the system.
  • XML: XML's popularity continues to rise as companies realize that they can develop and maintain significantly more information using fewer people, and have a more effective way of supporting the customer.
  • Improved search capabilities: Content is useless if people can find it and work with it. Improved search capabilities help alleviate this situation. Metadata development and indexing skills become vital.
  • HATs disappear: Help Authoring Tools will go the way of the dinosaur as more and more people implement XML, which can be published to myriad formats with a push of button (assuming that the XSLTs are working correctly). Macromedia has killed RoboHelp, for example. Some of the senior developers have formed MadCap Software and are developing a new tool that incorporates some XML support.
  • Help standards for web-based applications: As web-based applications mature, we are staring to see best practices and standards emerging.
  • Collaboration tools: Distributed teams are becoming the norm, so collaboration tools become vitally important to managing projects and maintaining team synergy. Wikis are the new craze for collaborative development…

Resources

Here are some places to go for more information:

 

    

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